Privacy Policy
Privacy and Data Protection Policy
Version: 1.0
Effective Date: January 3, 2026
1. Introduction and Scope
This Privacy Policy outlines the practices of George Percy ("the Consultant," "we," "us," or "our") regarding the collection, processing, and storage of personal data via georgepercy.com (the "Website"). We are committed to maintaining the highest standards of data integrity and transparency in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU General Data Protection Regulation (EU GDPR).
2. Data Controller
For the purposes of applicable data protection legislation, the Data Controller is:
George Percy
Contact Email: contact@georgepercy.com
3. Categories of Data Collected
We collect and process the following categories of personal data:
Identity and Contact Data: Includes name, professional title, organisation, and email address provided through inquiry forms.
Technical and Usage Data: Includes Internet Protocol (IP) addresses, browser type and version, time zone settings, operating systems, and platform-specific identifiers.
Marketing and Communications Data: Includes your preferences in receiving marketing material from us and third-party advertising partners.
4. Advertising and Tracking Technologies
The Website utilises advanced tracking technologies to facilitate the delivery of targeted advertising and to perform sophisticated analytics on campaign performance.
4.1 Meta (Facebook & Instagram)
We utilise the Meta Pixel and Conversions API. These tools allow us to monitor user behaviour following an interaction with an advertisement on Meta platforms. This data is used for conversion tracking, audience optimisation, and the creation of "Lookalike Audiences." Data is pseudonymised by Meta before being shared with the Consultant.
4.2 Google Ads and Analytics
The Website employs Google Ads Conversion Tracking and Remarketing tags. These allow us to quantify the ROI of search and display advertising and to re-engage users who have previously visited the Website. Google utilises cookies to serve ads based on a user’s prior visits to this and other websites.
4.3 LinkedIn Insight Tag
We integrate the LinkedIn Insight Tag, a snippet of lightweight JavaScript code that enables in-depth campaign reporting and provides insights into Website visitors. This allows for the collection of data regarding LinkedIn members’ visits to our Website, including URL, referrer, IP address, and browser characteristics.
5. Legal Basis for Processing
We process your personal data under the following legal frameworks:
Consent: Where you have provided explicit permission for us to process your data (e.g., subscribing to a newsletter or accepting non-essential cookies).
Contractual Necessity: Where processing is required to fulfil a service request or enter into a professional engagement.
Legitimate Interests: Where processing is necessary for our legitimate business interests, provided those interests do not override your fundamental rights (e.g., website security and performance analysis).
6. Data Retention and Security
Personal data is retained only for the duration necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements. We have implemented robust technical and organisational security measures to prevent personal data from being accidentally lost, used, or accessed in an unauthorised manner.
7. International Data Transfers
When we utilise advertising platforms such as Meta, Google, or LinkedIn, your data may be transferred to and processed in countries outside the UK or EEA (e.g., the United States). We ensure these transfers are governed by Standard Contractual Clauses (SCCs) or other recognised adequacy frameworks to ensure an equivalent level of protection.
8. Your Legal Rights
Under data protection laws, you possess the following rights:
Right of Access: Request a copy of the personal data we hold about you.Right to Rectification: Request correction of inaccurate data.Right to Erasure: Request the deletion of your personal data under certain conditions.Right to Object: Object to the processing of your data for direct marketing or profiling.
Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.
9. Third-Party Disclosures
We do not sell, rent, or trade your personal data. We may share data with service providers (such as Wix.com Ltd.) that facilitate the operation of this Website, or as required by law.
10. Contact and Complaints
Should you wish to exercise any of your rights or file a complaint regarding our data practices, please contact us at the email address provided in Section 2. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.