Workshops & SEMINARS
This is where I bridge the gap between marketing, behavioural science, digital strategy, and creative culture. The sessions below represent the exact frameworks I deliver to music universities, independent creators, and corporate marketing leaders worldwide.
The Juilliard School // Royal College of Music // Classical:NEXT // City St. George's University // Middlesex University
Built to be clear and translate complex digital data into actionable, real-world momentum.
Explore my current seminars and workshops below to see what I can bring to your team or institution.
WorkshopS & SEMINARS
The New CV – Building a Digital Identity
What it is: A comprehensive seminar exploring the transition from a traditional static PDF resume to a dynamic digital ecosystem that establishes professional social proof. It provides a strategic framework for platform selection, narrative storytelling, and leveraging behavioural science to optimise online communication.
Who it is for: Specifically tailored for Music University Students looking to cultivate an impactful online presence for fixers, labels, and agents.
The 60/40 Rule for Arts & Culture Marketing
What it is: An insightful session making the case for long-term brand identity investment over short-term campaign cycles to build lasting audience momentum and mental availability. The lecture introduces practical frameworks from behavioural science and first-party data management to optimise limited marketing resources.
Who it is for: Ideal for artists, arts managers, organisations and labels seeking sustained growth without sacrificing short-term revenue.
Social Video Speed Run
What it is: A hands-on, practical workshop covering the end-to-end process of planning, structuring, filming, and editing highly engaging short-form video content. It focuses on actionable techniques like crafting high-retention hooks, achieving professional audio quality, and understanding platform-specific formats.
Who it is for: Designed for musicians looking to build an engaging visual portfolio across platforms like Instagram, TikTok, and YouTube Shorts.
Applied Behavioural Science in Digital Media
What it is: A practical workshop focused on using the EAST framework and cognitive biases to optimise digital user experiences and influence consumer decision-making. Participants actively audit digital interfaces to implement high-value default settings, reduce cognitive friction, and deploy psychological nudges that boost engagement.
Who it is for: Tailored for digital designers, marketers, and web developers looking to build data-driven, behaviorally aligned websites and applications.
The Full-Funnel Roadmap
What it is: A strategic masterclass that transforms the customer journey into a functional blueprint by mapping specific channels to key audience touchpoints. Attendees learn to construct custom marketing funnels, balance short-term activation with long-term brand building, and leverage first-party data infrastructure.
Who it is for: Designed for business strategists, marketing managers, and entrepreneurs aiming to optimise their media mix and navigate a cookieless world.
Identity & The Double-D Strategy
What it is: An advanced workshop focusing on the core concepts of market positioning, moving well beyond shallow vanity metrics to build genuine brand equity. The session leverages Ehrenberg-Bass principles to teach participants how to establish online distinctiveness and differentiation to maximise audience mental availability.
Who it is for: Ideal for premium brand managers, independent creators, and marketing leaders looking to establish an authoritative footprint.
DATA>KNOWLEDGE>ACTION
What it is: A highly interactive workshop utilising the DIKW (Data, Information, Knowledge, Wisdom) pyramid to help professionals transition from raw data collection to actionable strategic decisions. The session provides practical frameworks to navigate the pitfalls of "data-only" thinking and algorithmic limitations while maximising AI efficiency.
Who it is for: Perfect for marketers, project managers, and business leaders who need to translate complex web analytics into clear, high-impact business solutions. Establishing a common language and understanding.