Services

Digital Advertising

Being an expert in Google and Meta advertising platforms, along with TikTok, Twitter, LinkedIn, and more, I established WildKat as the go-to digital advertising and data service for classical music, working with over 100 clients worldwide and generating £1,000,000 in revenue.

I am a specialist in low-budget campaigns and get the most out of the different platforms to deliver maximum results.

​

For those who... are fed up with not reaching new people effectively and want confidence that their investment is being used effectivley.

SOCIAL MEDIA SCHEDULER

An effective, arts-based social media scheduler with unlimited members, unlimited accounts, and 

​

Connect your accounts into one place and post from there.

​

Seamless approvals and comments process to use with other members for input and sign-off.​​​

​

For those who... are fed up with paying the silly costs for the owl and other systems and want something that works.

DIGITAL STRATEGY

I work with you to ensure you are getting the most out of your digital systems and setup.

Whether it is for an upcoming release, tours or online shopping, I work with you and become part of your team, utilising my knowledge and skills to make it a success.

For those who... want an experienced consultant and department head to help develop campaigns, or to guide your team with a second pair of eyes.

WEBSITES

I create custom websites and shops and can make edits to various systems, including WordPress, Squarespace, Shopify, and others.

For interim adjustments, full builds, or help with transitioning to new hosting or servers, I am flexible with your budgets and needs to ensure the best representation online.

For those who... want a new website or to update one. 

VIDEO EDITING/CONTENT CREATION

With my content reaching millions of people every year, I create videos and content from conception to final product that best represent you for the digital world.

​

I have been on-site and run teams for events such as the Deutscher Jazzpreis and Verbier Festival, where 30-minute quick turnaround edits were needed.

For those who... need content to be created and edited together.

SELLING TICKETS

Campaigns focused on selling concert tickets. This can be as simple as you handling the box office or using a third party to implement the data infrastructure and advertising methods to sell tickets for your concert effectively.

​​

I have worked on successful concerts at the Berlin Philharmonie, Barbican, Cadogan Hall, Carnegie Hall and many more.

​

For those who... need to sell tickets.

YouTube Channel

That is where my journey with John Rutter began, taking his channel from 20,000 to over 20 million views. 

​

If you want your content to reach more people, I can execute strategies to do so in the most effective way possible.

​

I also have a new system to increase subscribers and engagement on the channels, so if you have been dragging behind, there is a way to increase those numbers effectively.

​​

I have seen this work particularly well on podcasts and longer-form content such as 

​​

For those who... want to get more views and engagement on YouTube with their content​

Release Strategy and Promotion

Using my label and release experience, I work with you to develop an effective release strategy to get the most out of your album, EP, or single.

​

Having been a label manager at Nonclassical and consulted on many independent releases, I can also advise on distribution, metadata, and other complex matters that are sometimes missed by labels and distributors. I can talk the same language as both you and them.

For those who... are working on an album or release and need some help and advice on the best way to get it out there.

SOCIAL MEDIA

Tailored social media services for artists (classical music and opera), agencies and companies, using my extensive experience to maximise effectiveness, authenticity and engagement online.

I'm different. As I understand it from an artist's perspective, there's hesitancy, and that is where we start.

You won't be asked to do a TikTok dance (unless you'd like to).​

​

For those who... need social media that reflects them and an approach that draws on authenticity to build relationships with their audience and customers.

NEWSLETTERS/CRM

I have experience with multiple mailing and CRM systems, including Mailchimp, Squarespace, Wix, and more.

I help you get the most out of your CRM and email list with structured segmentation that is easy to understand and increases engagement, relevance, and revenue in your emails.

​

Are you sending out blanket emails to everyone? Let me help you change that effectively.

​

For those who... can use some help with setting up or getting more out of their newsletter and CRM by using the most modern methods.

DIGITAL AUDITS

ONLY 5 PER MONTH

I perform different levels of audit, where. I review your current setup to identify potential improvements and opportunities in your infrastructure.

​

For those who... don't want a full campaign, but want a health check.

COACHING/Workshops

I do workshops, seminars, and lectures all over the world as a professional, post-grad, and grad-level expert on a wide variety of subjects, including digital identity, effective social media use for musicians, behavioural science principles in marketing, marketing basics for musicians, and more.

​

I also offer 1-to-1 coaching and training in marketing and digital effectiveness.

For those who... want to up their own skills or their teams' skills in social media, digital implementation, and marketing.

AUDIENCE DEVELOPMENT

A cost-effective service that utilises paid advertising to develop your audience on Facebook, Instagram, LinkedIn or YouTube.
 

I can't guarantee follower/audience numbers as we are not purchasing them, but we put your content in front of relevant people and invite them to join.

Reporting is through a custom dashboard for real-time updates on demographics and results of who you are reaching.

Content creation is not included, but a reduced rate is available if done after the initial consultation, and there is a gap.

For those who... You're tired of your art and content reaching no one, and your follower numbers have stalled. Particularly useful if you are touring in new countries.

1st-Party Data Infrastructure

Take you down the path to becoming more digitally mature and to having your systems effectively communicate with each other to increase revenue.

​

I implement systems such as Google Analytics, Google Tag Manager, your CRM, and donation platforms that all work together to provide a clearer picture of what people are responding to and help you tailor your communications.

​

I also implement server-to-server tracking, which is becoming increasingly essential in today's privacy-focused landscape.​​

​​

For those who... want to get their systems up to date and make the most out of what they are already paying for in a privacy-compliant way.

Playlisting

My playlisting work has racked millions of streams over the years with placements on Classical New Releases/New in Classical (750k+ listeners), Spotify: New Music Friday (3.8M+ listeners), Classical Sleep (398k+ listeners), Classical Essentials (2.4M+), as well as the Frontpage of Apple Music, A 'Super-Room' partnership, The A-List: Classical and many others.

I make sure you are set up for the editors to take notice, then put it directly in front of them so they can decide whether to include it.

​

I also offer 'User Playlisting' for Spotify, Deezer and others, for post-release streams and back-catalogue work to increase streams. While this is more of a long tail strategy, it can have a significant impact on overall numbers in the long term.

​

For those who... want to get more streams