Services
Marketing that gives important work a clearer direction.
People bring me in when the work matters, but the marketing isn’t quite delivering what it should.
There may be plenty of activity, but unclear priorities, stalled audience growth, unreliable measurement or no senior person connecting the moving parts.
I work with arts, culture and mission-led organisations across strategy and execution, from diagnosing the problem to leading the work that follows.
Human-led. Data-driven.
audits & roadmaps
A focused review of your marketing, audience, offer, channels, measurement and priorities.
Major campaigns & projects
Some work needs more than advice. It needs someone to help shape the direction and lead the delivery.
Ongoing senior marketing leadership
When marketing needs a senior owner, I work alongside your organisation as an embedded marketing partner.
Audits & Roadmaps
A focused review of your marketing, audience, offer, channels, measurement and priorities.
I identify what is holding growth back, what needs attention first and what your organisation should do next. You receive a clear diagnosis, practical recommendations and a roadmap your team can use.
This is a useful starting point when you need clarity before committing to a larger programme of work.
Typical outcomes:
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Clearer positioning and audience direction
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Prioritised marketing activity
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Identification of gaps in measurement and data infrastructure
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Recommendations for campaigns, channels and internal ownership
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A practical plan for the next 90 days
Major campaigns & projects
Some work needs more than advice. It needs someone to help shape the direction and lead the delivery.
I work on major campaigns and projects, including artist and album launches, audience-growth campaigns, websites, go-to-market planning and measurement rebuilds.
I bring together strategy, creative thinking, paid media, content, CRM, analytics and implementation, while coordinating the people and specialists needed to make the work happen.
The aim is simple: make the important work clearer, better connected and more likely to achieve the result it needs.
Ongoing senior marketing leadership
When marketing needs a senior owner, I work alongside your organisation as an embedded marketing partner.
I set priorities, connect the moving parts and keep marketing activity tied to the outcomes that matter: audience growth, participation, ticket sales, delegate growth, fundraising or revenue.
I can lead campaigns and major projects, coordinate internal teams and external specialists, improve measurement and reporting, and turn strategic decisions into practical action.
This is for organisations that have people doing marketing, but need stronger direction, accountability and senior ownership around them.
The aim is to make the work more focused, better connected and easier for the team to sustain.
Talks, workshops & teaching
I speak, teach and run workshops on marketing strategy, audience growth, paid media, measurement, behavioural science, AI and the human judgement needed to turn data into action.
Sessions can be designed for universities, cultural organisations, marketing teams, conferences and leadership groups. They combine practical frameworks with real examples from arts, culture, mission-led organisations and digital marketing.
Topics can include:
• Marketing strategy and go-to-market planning
• Audience growth and campaign planning
• Paid media and digital advertising
• Measurement, first-party data and attribution
• Behavioural science and the EAST framework
• AI, data and the role of human judgement
• Building stronger marketing systems and internal capability
I have delivered seminars, talks and workshops for The Juilliard School, the Royal College of Music, Classical:NEXT and City St George’s University of London.
What I bring together
Marketing problems rarely sit inside one channel.
My work can bring together:
• Positioning and audience strategy
• Go-to-market planning
• Campaign and release strategy
• Paid media across Google and Meta
• Social media and content
• CRM, newsletters and first-party data
• Analytics, tracking and measurement
• Websites and digital journeys
• Behavioural science, including the EAST framework
• Internal capability and practical handover
Paid media and data are important parts of my work, but they are not the whole answer. The job is to understand what the organisation is trying to achieve, then connect the right decisions, systems and activities around it.
Powered by dyslexic thinking
My work is powered by dyslexic thinking: pattern recognition, lateral connections and a habit of questioning the obvious answer.
It helps me make sense of complex systems, spot relationships between problems and find opportunities that can be missed when marketing is treated as a collection of separate tasks.
It is a perspective within the work, not a substitute for sound marketing strategy, evidence or judegment.
Selected experience
As Global Head of Digital at WildKat, I built and led a digital team of more than eight people, delivered a 6.0 average ROAS and generated more than £1 million in revenue over five years.
My work has included Warner Classics, Platoon, the Verbier Festival, Mahler Chamber Orchestra, VOCES8 Foundation, Little Tribeca and internationally recognised artists including Benjamin Bernheim.
I have also worked across medical and scientific conferences, mission-led organisations, independent labels and cultural projects, with experience spanning campaign strategy, audience growth, paid media, CRM, measurement and digital infrastructure.