Podcast

The risk of getting ourselves in a bit of a pickle by putting all our trust and budget into data alone? In my recent chat with Neil Wilkins on his podcast (a real pleasure, thank you Neil), we had a good dig into the delicate balance between artistic integrity and data-driven marketing. A few things came up: We all like the security that data brings, but it only tells us what happened yesterday, not what might happen tomorrow. Ever had a look at those traditional audience sur