top of page
AI


EU AI Act Breakdown (Part 2) // What about AI-generated text?
Several people have also asked if text written or edited by AI needs to be labelled.
Under Article 50, the rules for text are slightly different:
• Public Interest Text // If text is generated by AI and published to inform the public on matters of public interest (such as news, policy, or public health), disclosure is required.
• The Human Editorial Exception // You DO NOT need to label AI text if it undergoes substantive human review or editorial control, and wher

George Percy
Aug 51 min read


The EU AI Act for Marketers & Creators // Do your content edits require an AI label?
I've received a number of questions from people asking whether or not the AI label has to be included if you are using AI tools to make edits. I’m not a lawyer, so this is not a legal take, but it appears from Article 50 that ordinary editing of photos and videos is exempt from the requirement to display the AI label, so you won't need to include it for quality improvements, such as:
• Increasing resolution
• Sharpening
• Reducing noise
• Applying automatic colour gradi

George Percy
Aug 42 min read


META Wobbly Jelly - META Ads and Enhancements
If you feel your Meta ads have been wobbling about lately, you’re not imagining things.

George Percy
Jun 31 min read


Vienna UP & Market Research
Last week, I found myself doing my own boots-on-the-ground market research at ViennaUP.

George Percy
May 271 min read


How do I use AI?
How do I use AI? There are lots of uses for AI beyond just creating pictures of ‘Shrimp Jesus’ and other miscellaneous slop, but the most personal example I have of it being super useful has been to talk into the computer, and it edits it down and asks me questions for clarity.

George Percy
May 131 min read
bottom of page