segmentation

Completing the MiniMBA in Marketing - What I took from it Marketing is more than promotion It’s easy to picture data as these invisible, sterile arrows zipping between people and servers. It can all feel a bit cold, and if I’m honest, a touch intimidating to process. But what if we flipped that thinking on its head? Especially in the arts, where emotion is at the heart of everything (though every sector has its emotional side), I reckon data works best when we treat i

The Big Tent Messaging Trap The Big Tent Messaging Trap