Content Creation

Several people have also asked if text written or edited by AI needs to be labelled. Under Article 50, the rules for text are slightly different: • Public Interest Text // If text is generated by AI and published to inform the public on matters of public interest (such as news, policy, or public health), disclosure is required. • The Human Editorial Exception // You DO NOT need to label AI text if it undergoes substantive human review or editorial control, and wher

I've received a number of questions from people asking whether or not the AI label has to be included if you are using AI tools to make edits. I’m not a lawyer, so this is not a legal take, but it appears from Article 50 that ordinary editing of photos and videos is exempt from the requirement to display the AI label, so you won't need to include it for quality improvements, such as: • Increasing resolution • Sharpening • Reducing noise • Applying automatic colour gradi

I was completely wrong on my last campaign, but I am quite happy about it. I'm happy about it because what it means is that my system of test and learn is doing its job. People work with me not because I have the right ideas straight away, but because I can lead them

Are we treating our audiences as nothing more than a row in a spreadsheet? It’s easy to picture data as these invisible, sterile arrows zipping between people and servers. It can all feel a bit cold, and if I’m honest, a touch intimidating to process. But what if we flipped that thinking on its head? Especially in the arts, where emotion is at the heart of everything (though every sector has its emotional side), I reckon data works best when we treat it as a conversa

Here’s a little secret I’ve picked up for crafting an arts promo video: the magic doesn’t begin with pressing record. Last week at the Royal College of Music, I had the pleasure of running a 'Social Video Speed Run' workshop. The challenge? To see if we could build a social media video from start to finish in just 50 minutes.