Leadership

Completing the MiniMBA in Marketing - What I took from it Marketing is more than promotion It’s easy to picture data as these invisible, sterile arrows zipping between people and servers. It can all feel a bit cold, and if I’m honest, a touch intimidating to process. But what if we flipped that thinking on its head? Especially in the arts, where emotion is at the heart of everything (though every sector has its emotional side), I reckon data works best when we treat i

I was completely wrong on my last campaign, but I am quite happy about it. I'm happy about it because what it means is that my system of test and learn is doing its job. People work with me not because I have the right ideas straight away, but because I can lead them

George Percy MCIM, Member of the Chartered Institute of Marketing I might be a bit old-fashioned, but trust sits right at the heart of how I work. Trust between myself and collaborators, Trust within my team, and trust with those I report to.

I am not in my Flat: CUSTOMER SERVICE AS A REVENUE DRIVER? The uncertainty of a wait generates significantly more anxiety than the actual duration of the wait itself. Early in my career, I was managing a dry goods team at Waitrose and what was instilled was that customer service wasn't just a desk at the front of the store but also included keeping shelves stocked so a customer could actually complete their shop. Making the experience a good one (or at the very least not a