Video Series

Spotted that neat little info box perched on the right of the Google search THAT ISN’T A GOOGLE BUSINESS PROFILE?

Here’s a rather brilliant finding from behavioural science that looks into how people recall their encounters and experiences. It’s known as the Peak-End Rule, courtesy of Nobel laureate Daniel Kahneman once again.

If you feel your Meta ads have been wobbling about lately, you’re not imagining things.

Last week, I found myself doing my own boots-on-the-ground market research at ViennaUP.

I was completely wrong on my last campaign, but I am quite happy about it. I'm happy about it because what it means is that my system of test and learn is doing its job. People work with me not because I have the right ideas straight away, but because I can lead them

How do I use AI? There are lots of uses for AI beyond just creating pictures of ‘Shrimp Jesus’ and other miscellaneous slop, but the most personal example I have of it being super useful has been to talk into the computer, and it edits it down and asks me questions for clarity.

MIND THE GAP, PLEASE: The Say-Do or the Intention-Action Gap “People don't think what they feel, they don't say what they think, and they don't do what they say.” - David Ogilvy

I am not in my Flat: CUSTOMER SERVICE AS A REVENUE DRIVER? The uncertainty of a wait generates significantly more anxiety than the actual duration of the wait itself. Early in my career, I was managing a dry goods team at Waitrose and what was instilled was that customer service wasn't just a desk at the front of the store but also included keeping shelves stocked so a customer could actually complete their shop. Making the experience a good one (or at the very least not a

The Big Tent Messaging Trap The Big Tent Messaging Trap

STORY TIME - [and yes, I am still salty about this one… You know those moments when you’re giving it a proper go, trying every angle, and all you hit are brick walls with some people? This was one of those. I’ll admit, it really really really got on my wick.

Why do I keep saying Human-led. Data-Driven.? And what does it actually mean? Hello Hello, You will see it plasterd everywhere on my stuff, and it emerged as the distillation of my approach to strategising and decision-making in marketing for the arts.

You might be raising a glass to 100,000 followers, but when those monthly reports land, it often turns out we’re only reaching a small slice of them. Also, are we just speaking to the same people every time?

Hello Hello, Empty flat and a new city, so I’m going to start making some videos and other things (regularly, I hope) to keep me out of trouble.