Here’s a rather brilliant finding from behavioural science that looks into how people recall their encounters and experiences. It’s known as the Peak-End Rule, courtesy of Nobel laureate Daniel Kahneman once again.

Why do I keep saying Human-led. Data-Driven.? And what does it actually mean? Hello Hello, You will see it plasterd everywhere on my stuff, and it emerged as the distillation of my approach to strategising and decision-making in marketing for the arts.