Is your digital strategy like a lottery ticket? - Why Organic posting isn't enough

Hello Hello,

You might be raising a glass to 100,000 followers, but when those monthly reports land, it often turns out we’re only reaching a small slice of them.

Also, are we just speaking to the same people every time?

Organic posting is absolutely vital for building relationships, but if we’re relying on it alone to reach new people, it’s a bit like trying to dig a tunnel with a spoon.

Hoping to 'go viral' isn’t really a strategy; it’s more of a wish and a bit of a punt. Our work and our organisations deserve a bit more control and effectiveness than that.

To genuinely reach new audiences, it’s worth pulling a few more tools out of the box. That might mean trialling some targeted paid advertising, sharpening up the SEO, or seeing if a proper distribution plan makes a difference.

Let’s not leave it all to chance with the organic algorithm. Digital success is something we plan for, and it very rarely happens by accident (it does, though).

Are you up for building a strategy that draws people in, rather than just waiting and hoping they’ll stumble across us?