Several people have also asked if text written or edited by AI needs to be labelled. Under Article 50, the rules for text are slightly different: • Public Interest Text // If text is generated by AI and published to inform the public on matters of public interest (such as news, policy, or public health), disclosure is required. • The Human Editorial Exception // You DO NOT need to label AI text if it undergoes substantive human review or editorial control, and wher

I've received a number of questions from people asking whether or not the AI label has to be included if you are using AI tools to make edits. I’m not a lawyer, so this is not a legal take, but it appears from Article 50 that ordinary editing of photos and videos is exempt from the requirement to display the AI label, so you won't need to include it for quality improvements, such as: • Increasing resolution • Sharpening • Reducing noise • Applying automatic colour gradi

Last week, I found myself doing my own boots-on-the-ground market research at ViennaUP.