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The EU AI Act for Marketers & Creators // Do your content edits require an AI label?
I've received a number of questions from people asking whether or not the AI label has to be included if you are using AI tools to make edits. I’m not a lawyer, so this is not a legal take, but it appears from Article 50 that ordinary editing of photos and videos is exempt from the requirement to display the AI label, so you won't need to include it for quality improvements, such as:
• Increasing resolution
• Sharpening
• Reducing noise
• Applying automatic colour gradi

George Percy
Aug 42 min read


Completing the MiniMBA in Marketing - What I took from it
Completing the MiniMBA in Marketing - What I took from it
Marketing is more than promotion
It’s easy to picture data as these invisible, sterile arrows zipping between people and servers. It can all feel a bit cold, and if I’m honest, a touch intimidating to process.
But what if we flipped that thinking on its head?
Especially in the arts, where emotion is at the heart of everything (though every sector has its emotional side), I reckon data works best when we treat i

George Percy
Jul 272 min read


George Percy MCIM, Member of the Chartered Institute of Marketing
George Percy MCIM, Member of the Chartered Institute of Marketing
I might be a bit old-fashioned, but trust sits right at the heart of how I work.
Trust between myself and collaborators,
Trust within my team,
and trust with those I report to.

George Percy
May 81 min read
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