George Percy MCIM, Member of the Chartered Institute of Marketing

I might be a bit old-fashioned, but trust sits right at the heart of how I work.

Trust between myself and collaborators,

Trust within my team,

and trust with those I report to.

Just the other week, I found myself in two conversations, each from a completely different corner of the arts world.

One person said, 'I trust your judgement completely.'

The other said something along the lines of, 'But how do I know I can trust what you say, if you haven’t got an official certification?'

That second one caught me off guard for a moment. Once I’d shared a bit about my background, all was well, but it did get me thinking. I’ve never been one to chase certificates for the sake of it. For me, it’s always been about the work itself and the reputation you build along the way.

That said, in plenty of places, and particularly I’m finding in Austria, the credentials do matter.

So, as of today, I’ve been properly audited and can now call myself a Member of the CIM | The Chartered Institute of Marketing, means I can pop MCIM after my name.

Hopefully, that’ll add a dash more trust for those who value the official stamp. And, it’s given me a little bit of confidence too, a reminder that, every now and then, I do actually know what I’m on about.

George Percy MCIM, Member of the Chartered Institute of Marketing