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Test and Learn. I was completely wrong on my last campaign, but I am quite happy about it.
I was completely wrong on my last campaign, but I am quite happy about it.
I'm happy about it because what it means is that my system of test and learn is doing its job.
People work with me not because I have the right ideas straight away, but because I can lead them

George Percy
May 201 min read


Empty Flat, New City - The start of a video series on marketing in the arts
Hello Hello,
Empty flat and a new city, so I’m going to start making some videos and other things (regularly, I hope) to keep me out of trouble.

George Percy
Mar 251 min read
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